Every manger is trying constantly to increase the sales in order that profit can be maintained or increased in the face of constant higher costs. In attempting to maintain profitability, one must recognize those factors that cause customers to patronize food operation over another. They are as follows.
- Location of Business
- Differentiated Product
- Acceptable Price
- Pleasing Décor
- Portion Sizes
- Quality Product
- Services
- Variety of Menu Items
The factors are not ranked in any particular order. Every customer has his own important reason for patronizing a restaurant, and these will change under varying circumstances. To some, the food quality might be single important factors for patronizing one restaurant over any other and for some it might be location for other it might be prices of menu items etc.
