A fast food restaurant, also known as a quick service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast food cuisine and has minimal table service. The food served in fast food restaurants is typically part of a “meat-sweet diet”, offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels.
Variations on the fast food restaurant concept include fast casual restaurants and catering trucks. Fast casual restaurants have higher sit-in ratios, offering a hybrid between counter-service typical at fast food restaurants and a traditional table service restaurant. Catering trucks (also called food trucks) often park just outside work sites and are popular with factory workers.
Fast food outlets have become popular with consumers for several reasons. One is that through economies of scale in purchasing and producing food, these companies can deliver food to consumers at a very low cost. In addition, although some people dislike fast food for its long preserving tactics, it can be reassuring to a hungry person in a hurry or far from home.
There is a long history of fast food advertising campaigns, many of which are directed at children. Fast food marketing largely focuses on children and teenagers. Popular methods of advertising include television, product placement in toys, games, educational materials, songs, and movies, character licensing and celebrity endorsements, and websites. Advertisements targeting children mainly focus on free toys, movie tie-ins and other giveaways. Fast food restaurants use kid’s meals with toys, kid friendly mascots, vibrant colors, and play areas to draw children toward their products
