Customer Relationship Management
Customer relationship management (CRM) is a combination of organizational strategy, information systems, and technology that is focused on providing better customer service....
The Gap Model of Service Quality
The diagram below shows a visual representation of the Gap Model of Service Quality.
To use the model, an organization...
Safety –refers to the actual conditions in a work environment. It is freedom from injury or damage to property.
Security – refers to the prevention of theft,...
CRM
CRM stands for Customer Relationship Management.
It’s a company-wide business strategy designed to improve revenues and profitability, reduce costs and increase customer loyalty.
The CRM philosophy is simple:
Put...