Customer Relationship Management
Customer relationship management (CRM) is a combination of organizational strategy, information systems, and technology that is focused on providing better customer service....
The Gap Model of Service Quality
The diagram below shows a visual representation of the Gap Model of Service Quality.
To use the model, an organization...
Application Nature and Scope of consumer behaviour
The term consumer behavior, also referred to as individual buyer behavior, end-user behavior, and consumer buying behavior,...
Safety –refers to the actual conditions in a work environment. It is freedom from injury or damage to property.
Security – refers to the prevention of theft,...